.At the launch of Astrid Andersen's brand new line Stel, a presentation held outdoors on a pier, The Street's 2002 track "Turn the Webpage" was blowing up out of the stereo. It was actually a star-aligned, emblematic moment, since the London-trained developer is beginning a new chapter in her fashion trend lifestyle, this time around focusing the job around herself.Andersen's a lot appreciated name menswear brand was actually centered, colorful, as well as streetwise. Along with Stel, she described in a pre-show meeting, "I must sit comfortably at the center of it possibly much more this time because now it's a girls's wear and tear brand name, and it is actually much more regarding me as well as my private recommendations." Stel additionally reflects Andersen's evolution as an individual. After stopping her pipe, the professional moved back home to Jutland in the North of Denmark and possessed pair of youngsters. She is actually certainly not the person she was actually back then.Shifting gears in vogue is not easy to perform. Brands seem to take on lifestyles of their very own, as well as it's quick and easy to be pigeon-holed. Stel breaks with a few of manner's rules. The tag will certainly reveal in-season, so what appears are going to be actually offered for acquisition. Simultaneously, seasonality is actually less important in the Stel formula than relevance. Selections will certainly be identified through variety (01, 02, and also 03 were received Copenhagen), the concept being actually that you can intermingle items throughout "times" both in your outfit as well as on the marketing flooring. Andersen finds no demand for a well thought-out garment to become deserted just because the calendar webpages flip. "The straight translation of stel is actually body," she said, but it [refers more to] a foundational construct in a kind of commercial technique it [likewise illustrates] a collection of antiques-- when you talk about a tea service, you would certainly call it a stel. For me, that was pretty an interesting beginning aspect in terms of the idea of making both collectibles, yet additionally one thing that is actually a brand new structure." Possessing versions pose on scaffolding was actually fortuitous as it proposes many metaphors. There's development, which connects to creating a brand-new company, and also the concept of help connects to her belief that clothing should help you. Stel is actually, basically, a sort of modular offering, however not one with the angularity of one thing like Legos or even stacked Mu00e6rsk shipping compartments. Activity, organization, as well as permission become part of Andersen's strategy. "When I refer to the label, I have this tagline: modifying that you can skate in, denim you may dance in, shirting you can journey in." Flexibility, delight, activity.